1. Twitter Announces Major Changes for Users & Brands

    Twitter has been working hard recently to improve the experience on their platform, for both users and brands, with two key updates: hidden @replies on verified accounts and Twitter “cards” (meta-data options for tweets).

    Hidden @replies: Twitter will soon roll out a design tweak that will hide @username replies on verified accounts. You can find out more here.
    • PRO: The new design feature will help un-muddy the stream of heavy reply accounts. Hopefully it will be rolled out across all accounts soon.
    • CON: Celebrity tweet endorsements or engagement our clients may get will be even more hidden than they were before. It might be worth reminding press teams that if they have arranged for a celebrity guest to attend one of our clients’ productions and tweet about their experience, to please use the official handle and put it in the middle of the tweet instead of at the beginning.

    Twitter “cards”: By adding a few lines of HTML to our sites we can now attach “cards” in the form of media experience to tweets that link back to our content. Cards come in three forms.
    • Summary - includes title, description, thumbnail image, and Twitter account attribution
    • Photo – a tweet sized photo
    • Player – a tweet sized video/audio/media player
    Right now the card feature is only available through an application process which has to be approved by Twitter for participation. Get more details here.