Stipple, an image-based e-commerce company, recently released an awesome new feature that is aimed at driving engagement and purchases via news feed content directly within images.
In the example below, the photo of Michelle Obama includes five tags. These tags link out to a variety of places where users can either engage further, or receive more information: her official Twitter account; designer Jason Wu’s sketch of the dress; a retail link to purchase the dress; a video about Mrs. Obama’s dress selection; and finally, the Stipple account that created the photo.
But, how does it work? Within your account on Stipple, you add tags, small descriptions, and destination links to your desired image. Once the tags are added, the interactive image can be shared across websites and social networks, including Facebook and Twitter. Want to change your tags? No problem! Once the changes are made within your Stipple account, the tags will update anywhere the image has been shared.
Why We Love This: This might be the dynamic experience we’ve been looking for as far as new social content is concerned. For brands that have been around for a while, Stipple provides an easy way to refresh stale photos with new, multimedia content. It also creates an opportunity for brands to provide our social audience with a conversion path that is direct and relevant. From an analytics standpoint, it allows you to track engagement (how many people are engaging with your images and what content inside the image is the most popular) and reach (where your images are traveling and who is seeing them).